TV Awareness Raising Campaign on New Export Procedures

The International Trade Centre (ITC) has a unique mandate in the United Nations system to promote increased competitiveness of SMEs in developing, transition and least developed countries and assist them to better use trade as a platform for growth, development and employment creation.

ITC is implementing Advancing Afghan Trade, an EU-funded trade-related assistance project in Afghanistan. Its objective is to improve conditions for regional cooperation and trade as a lever for economic and human development and poverty reduction in Afghanistan, through technical assistance to the Afghan Government and the private sector.

ITC contracted ACE to work with ITC and the Executive Committee on Private Sector Development (PriSEC) within GIRoA on the design and production of a media campaign to increase traders’ awareness of new simplified export procedures and other changes in export requirements, to ensure that a maximum amount of Afghan traders reap the benefits of the new regulations.

Under this project, WeBrand team at ACE will produce 2 animations videos in both Dari and Pashto and will coordinate to air the videos on 16 TV spots on Tolo and Lemar TV channels in Afghanistan.

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